In the current economic climate, senior executives must learn how to deal with crisis situations very similar to those handled by physicians in emergency rooms. These situations may include economic disruption, the sudden departure of a senior executive, the loss of major client to a competitor, high profile lawsuits, product recalls, and changes in the regulatory environment.
The approach focuses on developing triaging skills, the technique used in hospital emergency rooms to optimize effective treatment and resource allocation. These techniques are transferable to the business world and can help senior executives and their staff members handle emergencies, minimize risk, and prevent crises from reoccurring.
Topics Covered:
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Definition of a crisis: exploring its causes and treatments
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Crisis management do's and don'ts: analyzing the consequences of action and inaction during a crisis
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Learning not to lose sight of long-term goals during a crisis
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Understanding the laws of unintended consequences
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Expectation management: accepting limits in crisis management
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Managing internal and external communications/issues
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Finding opportunities during a crisis: proactively taking advantage of problem situations to increase business and market share
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Paul Bernard can advise senior executives and board members on how to respond to crises in an appropriate and timely manner.
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